User Experience Design (Bachelor of Arts)

The User Experience Design degree programme is a transdisciplinary degree programme. It combines design, technology and society - with the aim of designing holistic experiences for a digitally supported, humane world. In doing so, we consider all the possibilities of digital support - be it through screen-based media, smart networked objects or intelligent spaces. The degree programme is project-oriented - with a lot of personal responsibility and transdisciplinary support.

Skills taught include strategy and concept development, user research, iterative design, prototyping as well as interaction and interface design. One focus is on the question of how new technologies - such as artificial intelligence - are changing design practice and understanding and what opportunities and challenges are associated with this.

The programme comprises seven semesters, including a practical phase and a research-related final project leading to a Bachelor's thesis. You can find more detailed information about the degree programme on the User Experience Media Design course website (German).

UX designers develop strategic and conceptual foundations for digital products and use them to design holistic user experiences. They work in agencies, cultural organisations, companies or independently on the development of digital services, applications, installations or networked systems. This results in user-centred solutions for different areas of life, such as mobility, education, health, administration or culture - increasingly also in new professional fields at the interface of design, technology and AI.

Building on the Bachelor's degree, the following Master's programme is possible:

Expanded Media - Master of Arts

Admission requirements are a recognised university entrance qualification (e.g. entrance qualification for universities of applied sciences), a letter of motivation and the passing of a design and conceptual aptitude test.

The aptitude test consists of a full-day workshop with practical tasks on site and an interview.

More information: https://uxd.mediencampus.h-da.de/bewerbung (German)

A detailed description of the admission requirements can be found in the special provisions of the examination regulations (BBPO) (German) and in the aptitude test regulations (German).