Digital, Social and Sustainable Marketing (Master of Science)

The world is changing rapidly - digitalisation, artificial intelligence, environmental problems, social inequality and global crises are shaping our times. Marketing can not only create new economic value, but also play an active role in shaping social and ecological change.

The Master's degree programme in Digital, Social and Sustainable Marketing at Darmstadt Business School offers you the unique opportunity in Germany to specialise in three forward-looking topics in marketing:

• Digitalisation & Artificial Intelligence: learn how to use innovative technologies such as chatbots or AI for customer interaction and problem solving.
• Social Challenges & Impact: Learn how marketing can counter social grievances, recognise fake news and create social added value.
• Sustainability: Discover how marketing contributes to reducing environmental pollution and promoting sustainable consumption patterns.

Seize the opportunity to rethink marketing and bring about positive change - for your career, society and our environment. Experience a practical degree programme with interactive teaching and learning formats, small groups and intensive collaboration with companies. More detailed information on the degree programme can be found on the website of the Faculty of Economics (German).

Graduates of the Master's degree programme in Digital, Social and Sustainable Marketing are specialists and managers with the ability to act in an entrepreneurial, sustainable, social and customer-oriented manner. They can therefore work in international corporations, agencies, consultancies, SMEs, start-ups, non-profit organisations or government agencies.

After achieving a master's degree, it is possible to do a doctorate. The central contact point is the graduate school.

Admission requirement is a relevant and qualified Bachelor's or Diplom degree (210 CP or 180 CP) in the field of business administration or related fields of study. The degree is considered qualified if an overall grade of 2.5 or better has been achieved. A detailed description of the admission requirements can be found in the Special Provisions of the Examination Regulations (BBPO) (German).