Business Psychology (Bachelor of Science)

The six-semester Bachelor’s degree programme in Business Psychology equips you to understand, explain and predict human behaviour in the business world. This practice-oriented course is specifically tailored to roles in business and society.

You will learn a psychologically grounded approach to economic issues – for example, how to promote employee engagement within a company. To specialise, you will choose two of the following areas of focus:

• Work, Human Resources and Organisation
• Market, Consumers and Media
• Environment and Sustainability

During the first three semesters, the teaching of practice-oriented fundamentals provides a general understanding of business psychology topics. In the fourth and fifth semesters, you will take your specialisations and undertake two two-semester business psychology projects, in which you can directly apply the knowledge you have gained. In the sixth semester, the programme concludes with a work placement and the Bachelor’s thesis. You can find more detailed information about the degree programme on the Business Psychology website (German).

With their combination of psychological and economic expertise, business psychologists are in high demand in the job market. Graduates of the Bachelor’s degree programme in Business Psychology at h_da can expect excellent job prospects in the following areas:

• Work, personnel and organisational psychology, for example in human resources and organisational development
• Market, consumer and media psychology, for example in market research and advertisingEnvironmental psychology and sustainability, for example in research institutions and government organisations
• Environmental psychology and sustainability, for example in research institutions and government organisations

Building on the Bachelor's degree, the following Master's programme is possible:

Business Psychology – Master of Science

The Business Psychology Bachelor’s degree course is limited admission (n.c.). The following school-leaving qualifications, among others, are valid as admission prerequisites:

• General higher education entrance qualification.
• Subject-related higher education entrance qualification, valid in Hesse.
• An advanced technical college certificate, valid in Hesse.

English language skills are required, as is an interest in business and psychological issues. A detailed description of the admission prerequisites is presented in the Special Provisions of the Examination Regulations (German).